Global Sport Marketing Form

14th December 2018

Bombay Exhibition Center

Global Sports Marketing Forum | Agenda

09:00 - 10:30 Registration
10:30 - 10:35 Welcome Address
10:35 - 10:45 Keynote address | Sports  - The India growth story
10:45 - 11:30 Panel discussion | Deciphering Sports Economy: a robust roadmap of opportunities
  Jose Antonio Cachaza, Managing Director, La Liga India
Rishi Narain, Managing Director, RN Sports Marketing, Former professional golfer and Asian Games gold medallist 
Joshey John, Director, ITW Consulting
Rahul Saikia, Chief Strategy Officer, FDC Limited
Rohan Bopanna, Indian Tennis Player
Moderator:  K Shrinivas Rao, Sports Editor, Times of India
11:30 - 11:50 Fireside chat | The art of storytelling: Harnessing on the new age fan experience in a digital ecosystem
  Bhavit Sheth - COO & Co-Founder, Dream11
Sharan Singh, VP - Strategy & Operations, JetSynthesys 
Moderator: Ashish Pherwani - Partner, Media & Entertainment, EY
11:50 - 12:05 Tea break
12:05 - 12:25 Case study | The Indian Super League
  Srinvvasan Gopalkrishnan, Group Head Marketing and Strategy, Reliance Sports
12:25 - 12:40 Meet the Bundesliga – Football as it’s meant to be
  Peer Niclas Naubert, Head of Global Marketing, Digital & Communications, Bundesliga International
12:40 -13:25 Panel discussion |Battle of the Brands: fuelling  India's sports appetite 
  Rahul Sarangi, Global Head of Business & Content Development, TVF
Ashish Shah, Chief Executive Officer, Delhi Dynamos FC
Nikhil Vyas, Co - Founder, MediaWorx
Dhruv Verma, Founder and CEO,
Adnan Adeeb, Founder & Managing Director, Volano Entertainment Private Limited
Karthik Raman, Chief Marketing Officer, IDBI Federal
Moderator: Vinit Karnik, Business Head - Entertainment, Sports & Live Events, Group M
13:25 - 13:35 Yoga Session
13:35 - 14:35 Break for Lunch
14:45 - 15:05 FC Bayern and it's Indian footprint
  Andreas Kufner, Head of International Brand Management, FC Bayern 
15:05 - 15:25 Fireside chat | Unlocking potential: The eSports revolution in India
  Aneesh Arvind, GM, Ten Cent 
Tushaar Garg, AVP - Brand & Partnerships, U Sports
Prashant Prabhakar, Co-Founder & CEO, SoStronk
Moderator: Akshat Rathee, Managing Director, Nodwin Gaming
15:25 - 15:50 Fireside Chat | Making a mark! The growth story of India’s sports goods market
  Rajesh Kharbanda, Managing Director, Nivia (Freewill Sports Pvt. Ltd)
Mar Peire Nadal, Vice President, AFYDAD (Spanish Sports Industry Association)
Moderator: Raman Kalra, Partner, PwC India - Entertainment, Media & Sports Advisory
15:50 - 16:15 Networking Tea / Coffee
16:15 - 17:00 Panel discussion | Being future ready!  Indian Sports leagues on the global radar!
  Indranil Das Blah, Founding Partner & Co-CEO, KWAN, CEO-Mumbai City FC
Arunava Chaudhuri, Strategic and Technical Advisor, RoundGlass Sports
Mukul Choudhari , CEO Jamshedpur FC & Chief of Sports Excellence Centres – Tata Steel
Bill Dosanjh, CEO, Super Fight League
Ashish Chadha, Chief Executive Officer, Sporty Solutionz
Moderator: K Shrinivas Rao, Sports Editor, Times of India

Masterclass session | League Management

Focused at Indian league organizers and team owners, the intent is to help them understand how to apply the best business, marketing and fan engagement strategies, so as to elevate the stature as well as level of professionalism within India’s sports gambit.
17:00 - 17:20 Optimising multiple stakeholder relations and experience 
  Jose Antonio Cachaza, Managing Director, La Liga India
17:20 - 17:40 Elevating fan engagement through the precise positioning
  Peer Niclas Naubert, Head of Global Marketing, Digital & Communications, Bundesliga International
17:40 - 18:00 Driving professional media operations and facilities
  Hovsep Seraydaria, Communication Manager, FIBA Asia
18:00 Closing Address