Conference

Panel Discussions

Interactive sessions including stakeholders from across the value chain followed by candid Q&A sessions.

Interview Session

Heart-warming conversations on various topics related to Indian Sports Industry. A definite crowd puller courtesy the names that will adorn the stage.

Global Case Studies

Successful case studies from across the globe will be scrutinized to understand innovative solutions to challenges, and industry-wide best practices.

Speed Networking

Networking sessions to help delegates know each other better and enable maximum interaction

Advisory Board

Theme: Investment, Infrastructure & Innovation

Sports brings cultures together and bridges gaps between countries and across generations. It is recognized as an essential element of socio-economic development of a country. The active participation in sports improves community health and productivity, improves lifestyle, imbibes discipline in character and enhances social cohesion. The execution of a mega sporting event helps in developing infrastructure, generating employment, securing inflow of foreign capital and thus contributes significantly to the economic development of a country. Therefore, it can be said that the impact of sports on the society is multi-dimensional.

India has evolved from a single sport nation to a multi-sport country. However, to further improve sports participation, there is a need to build a culture of sports in the country through better infrastructure, increased corporate investments and promotion by the Government. This will help realize the untapped business potential of sports across the fields of marketing/sponsorship, sports management, sports goods and apparel, sports infrastructure and sports tourism.

Conference Schedule

09:00 – 10:00 Registration with Tea/Coffee
10:00-10:05 Welcome Address by ET Edge
10:05-10:20 Chief Guest Address
10:20-11:20 Inaugural Panel
The Sports Panchayat: Policy, Infrastructure and Business (This session will witness key policymakers deliberating  their thoughts upon transforming landscape of sports as a sector with the on-going change in community, infrastructure requirements, r
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The session will help audience draw critical insights on:

  • Government Policies in regards with business of sports, Infrastructure development, sports education, skill development, HRD reforms and developing the sports culture in the country
  • Business Segments & Areas set to emerge in future in the Indian sports sector
  • Whether PPP is the way out and if there are alternative methods that can be implemented faster with help from industry and government entities. 
  • Business of sports including domestic sports events, leagues, international sports events and sponsorships as avenues for revenue
11:20-11:35 Owners Box: Creating and Sustaining High Performance Biz Model
Panel Discussion: Pour in the Smart Bucks: CSR, FDI & Emerging Areas of growth (There is a need of different nature of investments required in various sports in India and the ways to draw the same locally and internationally from government as well
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The session will focus on:

The emergence of growth areas in the sports sector such as sports tourism, sports manufacturing & retail, sports apparel, amateur and professional sports, Sports Science & technology, Sports Medicine, Sports Broadcasting, Sports Management, Sports Facilities and Maintenance, and Sports Education

12:50-13:05 Regulating Sports Betting/Gambling: A gamble or a sure bet!
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Most of the developed countries have their own Gambling Commission that licenses and regulates enterprises and activities in the gambling industry. In India, however, there is a lot of confusion regarding the legality of gambling, especially online gambling. In fact, the gambling market is set to witness a huge demand as the customer base for sports betting is projected to go big by 2022. That said, the legality of the industry in India is a bit of a grey area which is something we can discuss by answering the question:

•    Regulating Sports Betting in India: Challenges and Opportunities.
•    Changing Face of International Regulation in betting
•    Sports betting in India’s Constitutional Context
•    Way Forward

13:05-14:15 Networking Lunch

Theme: Smart Games Smart Arenas

The world of sports is evolving over the years, and the use of technology is just one of those areas that is making an impact on many sports in today’s digital age. Technology has gradually made its presence felt through applications across the entire value chain of sports business. Game officials use innovative technologies, such as the hawk-eye to project the path of a ball, and video refereeing to check and correct game-related decisions. Technology has taken over today’s modern world. Many professional and amateur sports bodies have embraced new technologies featuring certain gears and gadgets to help understand athletes in a more precise manner.

Broadcasters are increasingly using digital media to reach out to an increasingly tech-savvy audience through internet and mobile applications. For example, from having a company-logo painted on the ground, sponsors have also moved on to virtual advertising, in which a sponsor’s logo appears to be on the ground (on TV) for a short span of time.

Teams and franchises are also increasingly using data collected through various modes, such as social media and ticket sales, to analyses fans’ behavior. These efforts are aimed at increasing the merchandise sales and stadium attendance during matches.

Conference Schedule

14:15-14:30 A Booming Sector: Sports Tourism
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Sports Tourism is taking the centre-stage across globe. People are willing to shell out some extra bucks to travel to the host country and enjoy their favourite sport event live, supporting their favourite team in stadium. Sports Tourism is gaining popularity bringing in benefits for all the stakeholders. The sports-tourism industry is growing at an unprecedented rate, which is projected to shoot up to USD 5.72 trillion by 2021. 

•    Creates economic growth through filled hotels, restaurants and retail establishments.
•    Builds community support for sports and sports events and strengthens corporate support.
•    Attract high-yield visitors, especially repeaters.
•    Generate increased rate of tourism growth or a higher demand plateau.
•    Secure a financial legacy for management of new sport facilities.

14:30-15:15 Panel Discussion: Sports Tourism in Emerging Economies: Challenges and Opportunities
(How sport tourism contributes to local development and has implications for the social, economic and environmental wellbeing)
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•    Challenges faced by emerging economies in hosting international sporting events
•    Sports tourism for business development opportunities
•    Ethnic and cultural sports as tourist attractions in emerging economies
•    sustainable practices and attitudes during major sporting events
•    The impact of sports tourists' activities on local residents
•    The development of sports tourism through online communities and social media.

15:15- 15:30 Sports Leagues and Tourism : Globality and Interconnection
15:30-16:00 Evening Networking Coffee Break
16:00-17:00 Exclusive Session
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Inspiration of the Inspirers: Breaking the Barriers
An exlusive stage for the inspirational stories which faced the challenges, overcame the adversities and broke the boundaries to achieve the unthinkable.

  1. Deepa Malik, International Para Athelete
  2. Dhanraj Pillay- From practicing with broken hockey sticks to winning Asian Cup
  3. Krishna Poonia- Milked buffaloes to strengthen her arms, won Gold in Commonwealth     Games
  4. Milkha Singh, Indian athele
  5. Shubham Jaglan- Practiced watching youtube, won junior world golf championships
  6. Karnam Malleswari, Weight-lighter, Andhra Pradesh
  7. Chandro Tomar, (Shooter Dadi), An octogenarian (aged 87) and sharp shooter from the village of Johri in the Bagpat district in the Indian state of Uttar Pradesh.
  8. Sandeep Singh, Indian Hockey  

Global Sports Media Summit

Theme: Navigating the Modern Marketing Landscape

It is said that the modern customer is more expectant, more demanding, more promiscuous than ever before. Technology has reduced friction and effort but also raised the stakes with marketers faced with the opportunity of offering a great experience but also the real risk of falling short.

Meeting the rising expectation of today’s consumers have become challenging. The viewing patterns are changing as the attention is reducing to a great extent. How are the marketers carving their way out to reach the pinnacle of creating the consumer base?  The changing consumer dynamics in this modern day and age is making marketers go beyond the traditional boundaries and create new avenue of customer engagement. Although, marketers are leveraging on the technology and creating an interactive medium where the consumers are involved, interacted with and leave an impact.

The future of sports marketing looks interesting but has its own challenges. Consumer engagement is one of the biggest challenges for brands across sectors. With millennials switching to new platforms to access sports, the role of traditional media and sports marketing is changing. New & accessible ways to view sports, from mobile to social to VR, mean there is less incentive for fan to attend events in person, while more expectation is placed on sports stars to pull off an authentic sports campaign.

Conference Schedule

09:00 – 10:00 Registration with Tea/Coffee
10:00-10:05 Welcome Address by ET Edge
10:05-11:05 Panel Discussion:
Sports Beyond Sport: Media & Other Sports led-Innovations to address Sports’ Role in Driving Brands Objectives
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The session will help gain focus on:

  • New-age and innovative sports Marketing covering aspects ranging from ‘Brand ROI’ through Sports Events Sponsorships to Media rights for broadcasts
  • ‘Building IP’ by creating the commercially viable Sporting Events and Properties like Leagues across the Sports Categories
  • Ways of large-scale fan engagement through brand experiences and next generation sponsorship activation 
  • Innovative methods for brands to associate with Sports and value creation leading to evolution of brand integration strategies
11:05-11:35 Fantasy Games: Will they spin the big monies?
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The dominance of ‘Millennials’ is driving the digital age. We are no longer satisfied with pre and post sports content. The smart phones and broadband penetration have built an all new Gaming Avenue.

  • Loyal Players – building loyalty and converting it into revenue
  • Gamification of content and its impact on Brand Value
  • New trend to capitalize: E-sports
11:35-12:05 Morning Networking Tea/Coffee Break
12:05-12:55 Driving Fan Engagement in Digital times: Online or On-ground
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The way fans consume sport has changed due to the digital migration of the main stakeholders in the sports industry. The key now is how to adapt and adjust to it. They shared some numbers to get the audience into context of how exactly we, as sports content consumers, have changed. The session discusses on:

•    Diversion in Monetization & engagement strategies
•    Shift of viewing behaviors
•    Change in the media rights landscape
•    Introduction of emerging media platforms

12:55-14:00 Networking Lunch

Global Fitness & Nutrition Summit

Today, sports sector has widened its dimensions. Along with physical fitness, it is now highlighting the importance of mental fitness, which has become an essential aspect of present-day sports due to cut-throat competition and rising professionalism in international sports. In India, unfortunately, the training is solely sport oriented with little work done on the psychological robustness of the athletes. Stress busting techniques and mental counseling help the athletes a lot to remain focused on the field. There is a growing trend in the world to have psychotherapists, mental counselors, dieticians and nutritionists with the teams, but this practice is mostly absent in case of Indian sports.

Conference Schedule

14:00-14:45 Panel Discussion: Sports Psychologist: Mental Fitness of Players
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When it comes to sports, having mental strength is nearly as important for players as physical fitness. Pressure can get to the best sports stars and mental training is therefore a vital skill to possess. “When the going gets tough, the tough get going” is one way to say it. Or, as one sports psychologist put it, mental toughness is “the ability to consistently perform toward the upper range of your talent and skill regardless of competitive circumstances.”

14:45-15:15 Fire Side Chat: Sports and Nutrition: Fueling Your Performance
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Sports nutrition has evolved so much over the last decade. The global Sports Nutrition market is valued at 2760 million US$ in 2018 is expected to reach 5060 million US$ by the end of 2025, growing at a CAGR of 7.9% during 2019-2025.

  • Future of Sports Nutrition Industry in India
  • Suppliments is the new trend
  • Opportunities for trainers
  • Enhancing the sports nutrition ecosystem in India
15:15-15:45 Evening Networking Tea/Coffee Break
15:45-16:30 Panel Discussion: Sports Physiotherapist: Physical Fitness
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The market for physiotherapy services is expected to increase at a significant growth rate owing to rising geriatric population across the world. The sports physiotherapy space in India has been growing at 10 to 12% every year, and is projected to increase significantly in the years to come.

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